Code of Ethics and Privacy Statement
We will comply with treatment, privacy guidelines, and the spirit of the American Marketing Association, TRUSTe, and the Direct Marketing Association. We will not lower our guard in protecting our visitors, customers, and friends. We will serve web site visitors as we want our families, friends, and ourselves to be treated at other sites through our 100% commitment to this code of ethics.
The American Marketing Association (AMA) Code of Ethics
The American Marketing Association (AMA) Code of Ethics forms the ethics foundation for our business. Its Full Code of Ethics on its Web site highlights the key issues for our ethics plan.
1. We will be responsible as a marketer and obey appropriate laws and regulations; accurately represent our credentials; and support, practice and promote the AMA Code of Ethics. We will not knowingly do harm to others.
2. We will be honest and fair serving all parties achieving equity in dealing with others. We will not knowingly participate in a conflict of interest.
3. We will establish expectations for rights and duties for all parties: ensuring goods and services are safe and fit for intended use, discharging all obligations in good faith; and establishing a method to rectify grievances. We will not tolerate deceptive communications.
4. We will make full disclosures of goods and services, disclosing any substantial risks. We will not make substitutions that might materially change a product or its buyer’s decision; or add any features that would increase cost.
5. We will promote honestly. We will not use misleading advertising, high-pressure tactics, or deceptions and manipulations.
6. We will price fairly. We will not fix prices, be greedy in pricing, or fail to disclose the full price or cost of any purchase.
7. We will be honest in conducting marketing research, treating clients and suppliers fairly. We will not sell under the appearance of conducting research or misrepresent research data.
8. We will be honest in our organizational relationships, maintaining confidentialities, meeting obligations and agreements. We will not take the work of others without compensation or take unfair advantage of others in any way.
We will protect or visitors’ and customers’ privacies. Note our compliance with TRUSTe recommendations, numbers 11 through14 below. We will not be lax in protecting our customers’ privacy rights.
9. We will protect Intellectual property ownership. Owners of Internet information sources, computers, software, and network systems will be protected. We will not permit the theft others’ intellectual property.
10. We will protect appropriate access, treating the property rights of others confidentially. We will not misuse the confidences of our visitors, suppliers, customers, colleagues, or friends.
American Marketing Association – MarketingPower.com Full Code of Ethics pp. 1-2
TRUSTe Promotes the Protection of Privacy on the Net
11. We will treat privacy rights with trust, telling Web visitors what personal information we collect, how we will use the information, and with whom the information will be shared. We will not use visitor or consumer information without permission.
12. We will inform visitors what personal information we will retain. We will not share visitor information with third parties unless the visitor approves.
13. We will ensure that visitors know that their information is securely protected. We will not keep any security breach secretly.
14. We will participate in the TRUSTe Privacy Partnership as a responsible Web publisher. We will not tolerate any violation of trust among Web consumers or other publishers.
15. We will ask for your permission to add you to our mail-out data base. We will not send you electronic mail unless you have actively requested it. We will promptly remove your name, or duplicates of your name at your request.
TRUSTe Consumer Education article To: Web Community
Re: Privacy on the Net
The Direct Marketing Association
The Direct Marketing Association (DMA) guidelines include:
16. We will post our information practices in a prominent place on our web site homepage: We will not cover up or misrepresent our information practices. We will include how we use passive collection of information through cookies and whether or not that information is being shared with third parties.
17. We will post a privacy policy message at any point on the web site where we obtain personal information. We will not camouflage information in obscure places, make it hard to read, or difficult to understand.
18. We will disclose all third party information access: We will not share any information without our visitor’s permission.
19. We will prominently post our web site’s principals on our Homepage. We will not make it difficult for visitors will know how to contact our organization’s leadership or to address their concerns.
20. We will protect children’s privacy and comply with the Children’s Online Privacy Protection Act. We will not go around parents’ backs to attract their children age 13 and under.
21. We will inform visitors whenever privacy changes are put into effect. We will not abuse the privacy of anyone.
The Direct Marketing Association’s “Do the Right Thing”, articles # 35 and 36.
We will treat our visitors and customers as we would wish to be treated by others. We will not knowingly ever do anything to cause our visitors or customers any harm.
Michael Curry Head Coach
(865) 389-0488
Michael@thecareercoachOnline.com
Sources:
American Marketing Association – MarketingPower.com Full Code of Ethics pp. 1-2
for ethics items 1-10.
TRUSTe Consumer Education article To: Web Community
Re: Privacy on the Net for ethics items 11-14.
The Direct Marketing Association’s “Do the Right Thing”, articles # 35 and 36.
for ethics items 15-20.
Contact the Career Coach Online for more information
